Tag: Wine Marketing


  • Tariff Threats and Gen Z Sobriety: Bordeaux Winemakers on Red Alert

    Tariff Threats and Gen Z Sobriety: Bordeaux Winemakers on Red Alert

    Shadows over a Saint-Emilion Sunrise: The New Headwinds for Bordeaux The calm of Bordeaux’s vineyards belies a brewing storm. Tariff threats from major markets and a rising wave of Gen Z sobriety are altering demand, pricing pressures, and strategic choices for winemakers in the region that’s become a symbol of the global wine industry. With…