Tag: value pricing
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Morrisons’ middle-aisle fightback: a new push against Lidl and Aldi
Morrisons’ mid-aisle strategy aims to close the gap British grocer Morrisons has signalled a sharper focus on its middle-aisle offer as it seeks to compete more effectively with discount rivals Lidl and Aldi. While Marcus Baitiéh spoke optimistically about Christmas performance, the underlying challenge remains: capturing more shoppers and winning share in a market where…
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Chinese Beverage Chains Spread Across the US, Challenging Starbucks’ Dominance
Introduction: A New Wave in American Beverage Culture In recent years, American coffee shops have faced a rising wave of competition from Chinese beverage chains that bring a different set of flavors, pricing, and customer experiences. Brands such as Luckin Coffee, Heytea, Chagee, and Mixue are expanding their footprints in major U.S. cities, blending tea-focused…