Tag: vaccine uptake
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Testing Theory-Enhanced Messaging to Promote COVID-19 Vaccination Among Adults: Randomized Controlled Trial
Overview Public health messaging remains a critical lever for increasing COVID-19 vaccination among adults. A recent randomized controlled trial evaluated two theory-informed messaging approaches—attitudinal inoculation and cognitive behavioral therapy (CBT) kernels—against standard public health messaging to determine if these brief, scalable interventions could raise vaccine uptake and willingness in a US adult population with prior…
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Testing Theory-Enhanced Messaging to Promote COVID-19 Vaccination Among Adults: Key Findings from a Randomized Trial
Overview Public health campaigns continually seek effective ways to increase COVID-19 vaccination among adults. A 3-arm randomized controlled trial evaluated two theory-informed messaging approaches — attitudinal inoculation and CBT kernel messaging — against standard public health messaging to determine their impact on actual vaccine uptake and willingness. The study focused on adults in the United…