Tag: TV Marketing
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How TikTok’s Spotlight and Community Engagement Boosted Celebrity Traitors With Young Audiences at Cannes
New Tools, New Audiences: TikTok’s Spotlight in the UK The launch of TikTok Spotlight in the UK is reshaping how studios, directors, and talent connect with younger viewers. With Dominic Burns, TikTok UK’s head of partnerships, highlighting the feature at Cannes, the platform is positioning itself as a crucial partner for content discovery and viral…
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How TikTok Spotlight Helped Celebrity Traitors Find Young Viewers and Go Viral
Introduction: TikTok’s Spotlight Push and the Cannes Connection The chatter around this year’s Cannes Film Festival isn’t just about red carpets or premieres. It’s also about how social platforms are reshaping how audiences discover and engage with prestige television. In the UK, TikTok’s Spotlight tool has emerged as a strategic bridge between traditional film and…