Tag: tourism marketing
-
How Namibia Can Leverage Digital Marketing to Attract Investment
Unlocking Namibia’s Digital Advantage for Investment Namibia sits at a strategic crossroads in southern Africa, rich in natural resources and bolstered by stable governance. Yet even with these strengths, international investors and travelers often overlook the country. A focused digital marketing strategy can change that narrative, turning Namibia into a more visible, credible, and appealing…
-
Zimbabwe Leads Regional Push: How 2025 Becomes a Turning Point for South Africa Tourism
Introduction: A Bold 2025 Strategy In 2025, Zimbabwe has emerged as a pivotal force in accelerating South Africa’s tourism boom, outpacing regional peers like Namibia, Egypt, Kenya, Tanzania, and Botswana. The driver is a coordinated, cross-border strategy that blends improved air and road connectivity with targeted marketing, shared tourism products, and a renewed sense of…
-
Zimbabwe Sparks a Tourism Boom: How 2025 Became a Turning Point for South Africa’s Visitor Economy
Overview: A Regional Shift in Africa’s Tourism Landscape 2025 marks a pivotal year for South Africa’s tourism sector as Zimbabwe emerges as a key catalyst for growth. Through strengthened regional alliances, expanded air and road networks, and synchronized marketing efforts, Zimbabwe has become a primary driver of visitor demand into South Africa. This shift reflects…
-
How a Canadian Travel Boycott Impacts US Tourism and the Economy
Overview: A Disturbing Trend in North American Travel U.S. tourism faces a new and persistent challenge as many Canadians continue to skip travel to the United States. A recent forecast by the U.S. Travel Association projects a 3.2 percent drop in international tourism spending within the United States for 2025, translating to about $5.7 billion…