Tag: Tim Berners-Lee
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AI may fatally wound web’s ad model, warns Tim Berners-Lee
Introducing a Wake-Up Call from the Web’s Creator Tim Berners-Lee, the inventor of the World Wide Web, has publicly warned that the multibillion-dollar advertising model powering the internet could “fall apart” as generative AI rises. His remarks come amid a broader industry rethink of how digital ads are bought, targeted, and measured in an era…
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AI Could Fatally Wound the Web’s Ad Model, Warns Tim Berners-Lee
Berners-Lee Warns AI Could Undermine the Web’s Economic Foundation Tim Berners-Lee, the inventor of the World Wide Web, has warned that the rise of generative artificial intelligence could destabilize the ad-driven revenue model that supports most of the internet. Speaking at a recent FT Future of AI Summit in London, he argued that if AI…