Tag: The Friday
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Xin Miếng – Gimme a Bite: KFC Vietnam Turns Cravings into a Cultural Cue
Turning a Simple Request into a Cultural Moment KFC Vietnam is redefining the way cravings are expressed with its latest campaign, Xin Miếng – Gimme a Bite. Created in collaboration with The Friday, the campaign reframes a familiar, almost instinctive gesture into a strategic advertising moment. In Vietnam, asking for a bite isn’t merely a…
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Xin Miếng – Gimme a Bite: How KFC Vietnam Turns a Craving into Culture
Turning a Common Gesture into a Marketing Moment In Vietnam, asking for a bite isn’t merely a request; it’s a social cue that signals generosity, connection, and shared experience. KFC Vietnam, collaborating with The Friday, has taken this everyday behavior and elevated it into a nationwide out-of-home (OOH) campaign. By reframing a familiar gesture as…
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Xin Miếng – Gimme a Bite: How KFC Vietnam Scores with Craving-Driven OOH
Overview: Turning a Common Gesture into Brand Intent KFC Vietnam embarks on a playful yet resonant campaign that reframes the simple act of asking for a bite into a cultural shorthand. With the campaign tagline “Xin Miếng” (Gimme a Bite), the fast-food giant collaborates with creative agency The Friday to transform a habitual gesture into…