Tag: Startup Marketing
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Founders Ditch Social Ads: Taylor Swift Concerts & Prison Tablets
Rethinking GTM: From Social Ads to Real-World Triggers In this season of Build Mode, the focus is on go-to-market strategies that move beyond the usual playbook. Luna co-founder Jas Schembri-Stothart and Untapped Solutions, featured in a candid session with Startup Battlefield editor Isabelle Johannessen, share a case study in bold experimentation. Instead of pouring resources…
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Why These Founders Ditched Social Ads for Taylor Swift Concerts and Prison Tablets: GTM Lessons from Build Mode
Introduction: Rethinking go-to-market in a crowded startup landscape In a season focused on go-to-market (GTM) strategies, Build Mode dives into how founders have broken away from traditional social ads to pursue more memorable, tangible pathways. This episode centers on two distinct pivots by Luna and Untapped Solutions, highlighting how carefully chosen channels, when aligned with…