Tag: StarHub
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Ultra-low telco prices may hurt service quality, says StarHub CEO
StarHub CEO warns: ultra-low prices could undermine quality and security Singapore’s telecom landscape has long been defined by relentless price competition and industry restructuring. After decades of squeezing margins in pursuit of market share, executives and regulators now face a delicate question: can ultra-low telco prices persist without eroding service quality and security? StarHub chief…
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StarHub CEO warns ultra-low telco prices risk service quality and security in Singapore
Singapore’s telecom landscape under scrutiny Singapore’s long-running telecom restructuring, marked by fierce price competition and consolidation, may be steering toward a three-player equilibrium. StarHub chief executive Nikhil Eapen argues that preserving consumer choice while maintaining high service standards requires rethinking a price-focused race that has swept through the industry for decades. Why ultra-low prices may…
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We got you: StarHub’s playful Hublings power the 5G Unlimited+ push
StarHub’s new direction: connection and peace of mind Singapore’s mobile landscape is about to get more personable. StarHub has unveiled a spirited brand platform called “We got you,” developed in collaboration with TBWASingapore. The campaign centers on the idea of connection and peace of mind, signaling a shift from purely product-focused messaging to a human-centric…
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StarHub’s We got you: A playful 5G Unlimited+ brand push reshaping Singapore connectivity
Introduction: A new brand platform for a connected Singapore StarHub has rolled out a bold new brand platform, “We got you,” created with TBWASingapore, as it launches its 5G Unlimited+ plans in Singapore. The campaign marks a shift from a product-centric message to a broader promise of connection, peace of mind, and reliable service in…
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StarHub Debuts ‘We Got You’ Brand for 5G Unlimited+
Overview of StarHub’s New Brand Push Singapore’s StarHub is refreshing its brand narrative with a new platform called “We got you,” developed in collaboration with TBWA/ Singapore. The campaign arrives alongside the launch of StarHub’s 5G Unlimited+ plans, signaling a strategic shift from pure connectivity to a broader promise of peace of mind for customers.…
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Eight Launches New 5G Plans: How the S$18 4G Move to 5G Could Benefit Users
Eight Introduces Two New 5G Plans for SG Customers Singapore’s MVNO Eight has unveiled two new 5G pricing plans designed to push users from 4G to 5G on its standalone 5G core. The shift is powered by a network arrangement with StarHub, enabling Eight to offer enhanced data experiences while leveraging a cost structure that…
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Eight unveils two 5G plans with auto-upgrade from S$18 4G, annual savings
Eight launches two new 5G plans Telecommunications provider Eight has rolled out two new 5G pricing options aimed at easing customers into a full 5G experience. The move also includes automatically migrating existing customers who are on the S$18 4G plan to 5G as part of the upgrade push. The new plans—Lucky Eight Plan and…
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iPhone 17 Price Plans in Singapore: A Comparison of Singtel, M1, and StarHub
Introduction to the iPhone 17 in Singapore The much-anticipated launch of the iPhone 17 series marks a significant moment for smartphone enthusiasts in Singapore. As Apple fans line up to get their hands on the latest models—iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max—the major telecommunications companies in Singapore, including Singtel, M1, and…