Tag: Starbucks competition
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How Chinese Beverage Chains Are Expanding in the US and Challenging Starbucks
Introduction: A New Wave in the US Beverage Scene The American coffee scene has long revolved around a familiar hierarchy of big chains, with Starbucks sitting at the top. In recent years, that dynamic has started to shift as Chinese beverage brands push into the United States, bringing a mix of coffee culture, bubble tea,…
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Chinese Beverage Chains Challenge Starbucks in the US
Introduction: A New Wave in US Beverage Culture Starbucks has long been the dominant export of Western-style coffee culture in the United States. But in recent years, a rising tide of Chinese beverage brands has started to reshape the competitive landscape. From bubble tea specialists to hybrid coffee-tea concepts, Luckin Coffee, HeyTea, Chagee, and Mixue…