Tag: Spotlight
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How TikTok Helped ‘Celebrity Traitors’ With Young Audiences & Going Viral
Introduction: A New Bridge Between TikTok and Feature Films At this year’s Cannes Film Festival, the conversation around social media and cinema shifted from a nostalgic nod to a digital age to a practical blueprint for audience development. TikTok’s Spotlight tool, introduced to the UK market, is being pitched as a strategic bridge between short‑form…
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How TikTok Spotlight Helped Celebrity Traitors Find Young Viewers and Go Viral
Introduction: TikTok’s Spotlight Push and the Cannes Connection The chatter around this year’s Cannes Film Festival isn’t just about red carpets or premieres. It’s also about how social platforms are reshaping how audiences discover and engage with prestige television. In the UK, TikTok’s Spotlight tool has emerged as a strategic bridge between traditional film and…