Tag: sports tech
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Game On: Swiss Brand On Challenges Nike and Adidas with Hi-Tech and Chutzpah
Overview: A Swiss challenger with a tech-forward swagger In the crowded world of athletic footwear, On—often stylized as On Running and known for its cloud-like cushioning—has quietly positioned itself as a serious challenger to Nike and Adidas. The Swiss brand blends minimalist design with a relentless drive for innovation, aiming to disrupt the mainstream by…
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Game On: How On Running Is Using Hi-Tech and Bold Spirit to Challenge Nike and Adidas
Game On: A Swiss challenger embraces hi-tech and chutzpah In the crowded world of sport footwear, a Swiss upstart is turning heads with a blend of cutting-edge technology, bold storytelling, and a fearless willingness to disrupt. On Running, the Zurich-based brand known for its cloud-like cushioning, is stepping beyond conventional sneaker design into a new…
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Game On: How On Is Using Hi-Tech Grit to Take on Nike and Adidas
Game On: A Swiss challenger’s bold bet on hi-tech footwear In the crowded world of athletic footwear, a small Swiss brand is turning heads with a blend of hi-tech engineering and unabashed chutzpah. On, the company known for its cloud-like cushioning and lightweight runners, is expanding its playbook by pushing automation, precision engineering, and a…
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Peripheral Labs Uses Self-Driving Car Sensors to Revolutionize Live Sports Viewing
Introduction: A new frontier for sports viewing In an era when traditional TV and streaming battles compete for attention, Peripheral Labs is exploring an unconventional path to re-engage fans, especially younger audiences. By tapping into the sensor data and perception systems of self-driving cars, the company aims to deliver immersive, in-game experiences that place sports…
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Peripheral Labs brings fans into the game with self-driving car sensor tech
How Peripheral Labs Is Rewiring Sports Viewership In an era where Gen Z and post-millennials increasingly drift away from traditional screen-based sports viewing, a new player is testing a bold, tech-forward approach. Peripheral Labs, a startup at the intersection of data science and immersive media, is leveraging self-driving car sensors to give sports fans an…
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Peripheral Labs taps into self-driving car sensors to bring sports fans right into the game
Reinventing the Fan Experience with Vehicle Sensor Data In a bold move that blends automotive tech with live sports, Peripheral Labs is exploring how sensors from self-driving cars can deliver a more immersive viewing experience for fans. As live attendance and traditional broadcast engagement face challenge from younger audiences, the company is testing how real-time…
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LALIGA taps Globant for Agentic AI Innovation
New Era of Innovation for LALIGA Begins In a bold move to redefine how sports leagues leverage technology, LALIGA has selected Globant to spearhead a pioneering innovation program built on agentic artificial intelligence. The collaboration centers on Globant’s Enterprise AI platform and a forward‑looking AI Pods subscription model designed to scale experimentation, deployment, and continuous…
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La Liga Partners with Globant to Launch Agentic AI Innovation Program
La Liga embraces a bold AI-backed future La Liga has announced a transformative collaboration with Globant to drive an innovation program built on agentic Artificial Intelligence. The partnership leverages Globant’s Enterprise AI platform and a new AI Pods subscription model designed to accelerate adoption across day-to-day operations, fan engagement, analytics, and decision support. The initiative…


