Tag: sports tech


  • Game On: Swiss Brand On Challenges Nike and Adidas with Hi-Tech and Chutzpah

    Game On: Swiss Brand On Challenges Nike and Adidas with Hi-Tech and Chutzpah

    Overview: A Swiss challenger with a tech-forward swagger In the crowded world of athletic footwear, On—often stylized as On Running and known for its cloud-like cushioning—has quietly positioned itself as a serious challenger to Nike and Adidas. The Swiss brand blends minimalist design with a relentless drive for innovation, aiming to disrupt the mainstream by…

  • Game On: How On Running Is Using Hi-Tech and Bold Spirit to Challenge Nike and Adidas

    Game On: How On Running Is Using Hi-Tech and Bold Spirit to Challenge Nike and Adidas

    Game On: A Swiss challenger embraces hi-tech and chutzpah In the crowded world of sport footwear, a Swiss upstart is turning heads with a blend of cutting-edge technology, bold storytelling, and a fearless willingness to disrupt. On Running, the Zurich-based brand known for its cloud-like cushioning, is stepping beyond conventional sneaker design into a new…

  • Game On: How On Is Using Hi-Tech Grit to Take on Nike and Adidas

    Game On: How On Is Using Hi-Tech Grit to Take on Nike and Adidas

    Game On: A Swiss challenger’s bold bet on hi-tech footwear In the crowded world of athletic footwear, a small Swiss brand is turning heads with a blend of hi-tech engineering and unabashed chutzpah. On, the company known for its cloud-like cushioning and lightweight runners, is expanding its playbook by pushing automation, precision engineering, and a…

  • Peripheral Labs Uses Self-Driving Car Sensors to Revolutionize Live Sports Viewing

    Peripheral Labs Uses Self-Driving Car Sensors to Revolutionize Live Sports Viewing

    Introduction: A new frontier for sports viewing In an era when traditional TV and streaming battles compete for attention, Peripheral Labs is exploring an unconventional path to re-engage fans, especially younger audiences. By tapping into the sensor data and perception systems of self-driving cars, the company aims to deliver immersive, in-game experiences that place sports…

  • Peripheral Labs brings fans into the game with self-driving car sensor tech

    Peripheral Labs brings fans into the game with self-driving car sensor tech

    How Peripheral Labs Is Rewiring Sports Viewership In an era where Gen Z and post-millennials increasingly drift away from traditional screen-based sports viewing, a new player is testing a bold, tech-forward approach. Peripheral Labs, a startup at the intersection of data science and immersive media, is leveraging self-driving car sensors to give sports fans an…

  • Peripheral Labs taps into self-driving car sensors to bring sports fans right into the game

    Peripheral Labs taps into self-driving car sensors to bring sports fans right into the game

    Reinventing the Fan Experience with Vehicle Sensor Data In a bold move that blends automotive tech with live sports, Peripheral Labs is exploring how sensors from self-driving cars can deliver a more immersive viewing experience for fans. As live attendance and traditional broadcast engagement face challenge from younger audiences, the company is testing how real-time…

  • LALIGA taps Globant for Agentic AI Innovation

    LALIGA taps Globant for Agentic AI Innovation

    New Era of Innovation for LALIGA Begins In a bold move to redefine how sports leagues leverage technology, LALIGA has selected Globant to spearhead a pioneering innovation program built on agentic artificial intelligence. The collaboration centers on Globant’s Enterprise AI platform and a forward‑looking AI Pods subscription model designed to scale experimentation, deployment, and continuous…

  • La Liga Partners with Globant to Launch Agentic AI Innovation Program

    La Liga Partners with Globant to Launch Agentic AI Innovation Program

    La Liga embraces a bold AI-backed future La Liga has announced a transformative collaboration with Globant to drive an innovation program built on agentic Artificial Intelligence. The partnership leverages Globant’s Enterprise AI platform and a new AI Pods subscription model designed to accelerate adoption across day-to-day operations, fan engagement, analytics, and decision support. The initiative…

  • Oakley Meta Vanguard review: AI running glasses with Garmin integration

    Oakley Meta Vanguard review: AI running glasses with Garmin integration

    Overview: Oakley Meta Vanguard brings AI to athletic eyewear The Oakley Meta Vanguard marks a bold step in sports eyewear, introducing displayless AI glasses crafted for runners, cyclists, and action sports enthusiasts. Far from the era of clunky smart glasses with bulky hardware, the Vanguard emphasizes comfort, battery life, and seamless data connectivity. The promise…

  • Oakley Meta Vanguard review: AI running glasses with Garmin power

    Oakley Meta Vanguard review: AI running glasses with Garmin power

    Introducing Oakley Meta Vanguard: The Smart Glasses Built for Sport Oakley’s Meta Vanguard aims to be a practical leap forward in wearable tech for runners, cyclists, and action sports enthusiasts. Moving away from flashy displays and towards intelligent, assistive features, these displayless AI glasses promise seamless Garmin and Strava integration. The question for athletes has…