Tag: Sports sponsorships
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Can LA28 Revenue Goals for 2028 Olympics Withstand 2025 Realities
LA28’s 2025 Momentum: A Barometer for 2028 Revenue Goals As Los Angeles readies its next big Olympic push, the private organizing committee LA28 has spent 2025 under close scrutiny. The organization set ambitious commercial targets for the 2028 Games, aiming to secure robust sponsorships, lucrative media rights, and diverse partnerships. While budgeted expectations have always…
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UK Gambling Giants Spent £2bn on Advertising: A Wake-Up Call for Taxes
Introduction: A Record-Setting Year for Gambling Advertising New estimates show that UK gambling firms spent an astonishing £2 billion on advertising and marketing last year. The figure highlights how deeply embedded gambling has become in the UK media landscape, from television campaigns and online banners to sports sponsorships. As the sector enjoys record-level exposure, policymakers…
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How Alex Eala Broke Barriers for Philippine Tennis in 2025
Introduction: A Year of Barriers Falling In 2025, Alex Eala transformed expectations for Philippine tennis. The 20-year-old prodigy, who has long carried the nation’s hopes, began to translate potential into tangible breakthroughs on the world stage. Her ascent isn’t just about medals and rankings; it’s about redefining what is possible for players from the Philippines…