Tag: sports marketing
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ATP unveils evolved logo and brand identity ahead of 2026 season
Introduction: A refreshed symbol for a digital era The Association of Tennis Professionals (ATP) has introduced the latest evolution of its iconic logo, marking the sixth redesign in its 54-year history. The refreshed emblem aims to capture the sport’s dynamic energy while ensuring versatility across digital platforms, broadcast graphics, merchandise, and fan experiences as the…
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ATP Unveils Evolved Logo and Brand Identity Ahead of 2026 Season
Introduction: A Modern Step Forward for the ATP The ATP has introduced its sixth logo in the 54-year history of the association, announcing a refreshed brand identity crafted for the digital age. The evolution of the ATP logo emphasizes versatility across platforms, products, and media while preserving the core heritage of the tour. As tennis…