Tag: Sponsorship
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Red Bull Energizes Omiya Ardija Fans in J.League Revival
Rising from the shadows of relegation and fading attendance Omiya Ardija, a club once defined by its stubborn persistence in Japan’s J.League, has found a new spark. Red Bull’s entry as an owner and sponsor is reshaping the fan experience, injecting urgency, funding, and a modern branding approach into a club known for its loyal…
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LA28 on Track: Revenue Goals for 2028 Olympics Within Reach as 2025 Closes
LA28 Nears 2025 with Positive Revenue Momentum As the LA28 organizing efforts close out 2025, officials and stakeholders are signaling steady progress toward the 2028 revenue targets set for the Olympic Games. While the private organizing committee faced early skepticism about speed and scale, the year has produced a clearer path to the ambitious financial…
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AFCON to Switch to Four-Year Cycle from 2028: What It Means for African Football
AFCON moves to a four-year cycle The Africa Cup of Nations (AFCON) will transition to a four-year cycle starting with the 2028 edition, the Confederation of African Football (CAF) confirmed. This marks a significant shift from the biannual schedule that has governed the continent’s premier national team competition for decades. CAF’s decision aims to recalibrate…
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Bonds Flying Roos Expand with monday.com and Blueberry Ahead of SailGP Grand Final
Introduction: A Bold Expansion for SailGP’s Bonds Flying Roos The Bonds Flying Roos, the high-profile sailing venture led by co-owners Hugh Jackman and Ryan Reynolds, have unveiled two major sponsorship additions to their fold: monday.com and Blueberry. These multi-year partnerships kick off at the Abu Dhabi Grand Final, SailGP’s marquee event that crowns the season’s…
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Bonds Flying Roos Align with monday.com and Blueberry Ahead of SailGP Grand Final
Raising the Stakes: Bonds Flying Roos Score Major Partnerships for SailGP Grand Final The Bonds Flying Roos, the high-profile sailing outfit led by co-owners Hugh Jackman and Ryan Reynolds, have unveiled two significant new partnerships in a multi-year agreement designed to elevate SailGP’s USD 2 million Grand Final. Joining Title Partner Bonds are monday.com, the…
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Premier Stock Car Racing: 23XI, Front Row Win Court
In a pivotal moment for stock car racing and commercial governance, 23XI Racing and Front Row Motorsports secured a significant federal court win as the lawsuit against NASCAR continues to unfold. The decision, delivered by Judge Kenneth Bell, granted summary judgment on a contested definition: what qualifies as premier stock car racing. By ruling that…
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Reebok Drops Israel National Team Kit Amid BDS Threats
Overview: Reebok Faces Pressure and Steps Back on Israel’s National Team Kit In a move that underscores the global reach of boycott campaigns, Reebok reportedly instructed its local distributor to stop outfitting the Israel national football team. The decision follows what many see as pressure linked to the Boycott, Divestment, Sanctions (BDS) movement. The Israeli…
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Under Boycott Pressure: Reebok Drops Israel National Team Kit
Summary of the dispute A sponsorship dispute is unfolding as the global sportwear brand Reebok reportedly told its local partner to stop outfitting the Israel national team following threats linked to the BDS movement. The Israel Football Association (IFA) confirmed the developments and described the episode as a capitulation to intimidation that had no bearing…