Tag: Sponsorship
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Reebok Drops Israel National Team Kit Amid BDS Threats
Overview: Reebok Faces Pressure and Steps Back on Israel’s National Team Kit In a move that underscores the global reach of boycott campaigns, Reebok reportedly instructed its local distributor to stop outfitting the Israel national football team. The decision follows what many see as pressure linked to the Boycott, Divestment, Sanctions (BDS) movement. The Israeli…
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Under Boycott Pressure: Reebok Drops Israel National Team Kit
Summary of the dispute A sponsorship dispute is unfolding as the global sportwear brand Reebok reportedly told its local partner to stop outfitting the Israel national team following threats linked to the BDS movement. The Israel Football Association (IFA) confirmed the developments and described the episode as a capitulation to intimidation that had no bearing…