Tag: Smart Play
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LEGO’s Smart Brick Bridges Analog Play and Digital Interactivity at CES
LEGO Unveils Smart Play: A Screen-Free Digital Brain for Classic Blocks At CES in Las Vegas, LEGO revealed a bold new direction for its iconic bricks: Smart Play, a platform designed to inject interactive digital capabilities into the brand’s beloved tactile world while keeping screens at bay. The launch signals LEGO’s ambition to blend physical…
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Lego’s Smart Brick: Analog Toy Meets a Digital Brain
At a Glance: Lego’s Bold Step Beyond Traditional bricks The iconic plastic blocks, beloved by generations, are getting a high-tech upgrade that stays true to their tactile roots. At the Consumer Electronics Show (CES) in Las Vegas, Lego announced the Smart Play platform—a new family of bricks and accessories designed to give the classic toy…
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Lego’s Smart Brick Brings a Digital Brain to the Classic Toy Without Screens
Introducing Lego’s Smart Play: A Digital Brain for a Beloved Classic At the CES show in Las Vegas, Lego unveiled its latest venture into the world of interactive play: the Smart Play platform. Designed to fuse the tactile joy of building with a new breed of tech-powered interactivity, Smart Play promises to upgrade the iconic…