Tag: safou
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Is African Beauty the Next Big Global Trend? Exploring A-beauty Beyond Borders
The Rise of A-beauty: Africa’s Botanicals Going Global African beauty is moving from niche to mainstream, driven by a new generation of brands that fuse traditional African ingredients with modern science. At the heart of this wave is the A-beauty movement, which highlights botanicals sourced across the continent—things like safou, moringa, baobab, and qasil—framing them…
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Is African Beauty the Next Big Global Trend?
From Congo Roots to Global Shelves: The Rise of African Beauty The beauty industry is increasingly turning toward Africa’s rich botanical heritage, with brands weaving traditional ingredients and community-centric production into modern skincare. African beauty, or A-beauty, is moving beyond niche markets to capture the attention of global retailers and consumers seeking efficacy, sustainability, and…