Tag: public sector communications
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UK Government Influencer Spend Exceeds £1 Million Since 2024, Sparking Debate Over Public Sector Messaging
Overview: Government Influencer Campaigns Reach Across Sectors New figures show that the UK government has spent more than £1 million on social media influencers since 2024 to promote a range of public service campaigns. The spending includes contracting hundreds of influencers to reach diverse audiences on topics from environmental policy to welfare reforms. This approach,…
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Optus Triple-0 Outage: Email Error Leaves Public Officials in the Dark
Key Emails Dropped the Ball in a Critical Outage Telecommunications giant Optus faced renewed scrutiny after it disclosed that two emails about a triple-0 outage were sent to a public service inbox that had already been phased out. The messages, sent at 2:45 pm and 2:52 pm on Thursday, September 18, sat unread for more…