Tag: proximity marketing
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Ikea: Consumer IoT Moves Into Signage
Introduction: The convergence of home tech and retail signage For years, consumer Internet of Things (IoT) and professional digital signage operated in separate spheres. Household smart devices tracked environmental data and spoke to users, while 24/7 retail signage relied on robust, purpose-built sensor platforms from vendors like Nexmosphere. Recently, that divide is narrowing as Ikea…
