Tag: Project Terrain
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Samuel Ross and Whoop x SR_A Unveil Project Terrain, a New Performance Design Collaboration
Introduction: A Landmark Creative Partnership In a move that blends high fashion sensibility with wearable technology, Whoop has announced a creative partnership with designer Samuel Ross MBE. The collaboration, titled Project Terrain, marks Whoop’s first foray into performance design, bringing together limited-edition bands and apparel under the umbrella of a single, cohesive collection. The partnership…
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Samuel Ross Named Global Creative Director for Whoop x SR_A: Inside Project Terrain
Introduction: A New Era for Whoop and SR_A In a move that fuses high fashion with wearable technology, Whoop has appointed designer Samuel Ross MBE as Global Creative Director for its latest collaboration with SR_A, the streetwear label behind the SR_A umbrella. The partnership, titled Project Terrain, marks Whoop’s first foray into performance design collaborations…
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Samuel Ross Named Global Creative Director for Whoop x SR_A Project Terrain
Overview: A bold new era for wearable performance design In a move that blends high-fashion sensibility with wearable tech, Whoop has announced a creative partnership with renowned designer Samuel Ross MBE. The collaboration, titled Project Terrain, positions Ross as the Global Creative Director for the Whoop x SR_A initiative. This marks Whoop’s first foray into…