Tag: Professional Son
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Understanding Bobby Saputra: Indonesia’s ‘Professional Son’ and the Digital Age Phenomenon
Introduction: A New Kind of Celebrity In recent years, Indonesia has seen a surge of digital personalities who win audiences not through traditional media channels but via short-form videos, streams, and viral clips. Among them, Bobby Saputra stands out as a self-styled “Professional Son,” a label that has traveled from private family conversations into the…
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Understanding Bobby Saputra, Indonesia’s ‘Professional Son’
Introduction: Who Is Bobby Saputra? Since early 2024, online audiences have been introduced to Bobby Saputra, a controversial and highly discussable figure who bills himself as Indonesia’s “Professional Son.” His rise mirrors a broader trend in Southeast Asia’s digital ecosystem: young creators leveraging provocative personas to spark conversation, attract followers, and monetize attention on platforms…