Tag: performance wear


  • Samuel Ross Named Global Creative Director for Whoop x SR_A Project Terrain

    Samuel Ross Named Global Creative Director for Whoop x SR_A Project Terrain

    Overview: A bold new era for wearable performance design In a move that blends high-fashion sensibility with wearable tech, Whoop has announced a creative partnership with renowned designer Samuel Ross MBE. The collaboration, titled Project Terrain, positions Ross as the Global Creative Director for the Whoop x SR_A initiative. This marks Whoop’s first foray into…