Tag: NRF Conference
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Google Unveils Universal Commerce Protocol: AI Agents Jumpstart a New Era of Shopping
Google Announces the Universal Commerce Protocol (UCP) At a high-profile NRF conference session, Google revealed a new open standard designed to streamline commerce powered by AI agents. The Universal Commerce Protocol, or UCP, aims to create a consistent, interoperable framework so shoppers can interact with AI assistants across multiple storefronts without friction. The announcement highlighted…
