Tag: Nikon


  • Nikon’s Cinema Push: What It Means for Filmmakers in a Tough Market

    Nikon’s Cinema Push: What It Means for Filmmakers in a Tough Market

    Introduction: A pivotal moment for Nikon and filmmakers Nikon’s latest financial report signals more than a routine quarterly update. The company is betting on a strategic shift that could redefine how filmmakers access cinema-quality tools without breaking the bank. With the launch of the ZR digital cinema camera and refreshed, affordable Z-series models like the…

  • Nikon’s Cinema Push in a Tough Market: What It Means for Filmmakers

    Nikon’s Cinema Push in a Tough Market: What It Means for Filmmakers

    Nikon’s Bold Cinema Play in a Stressed Market Nikon’s latest financial update signals more than routine product refreshes—it marks a strategic pivot toward cinema-oriented gear at a moment when the camera market is cooling and competition is heating up. The company projects higher unit sales, driven largely by a new ZR digital cinema camera and…

  • Nikon’s Cinema Push: What It Means for Filmmakers

    Nikon’s Cinema Push: What It Means for Filmmakers

    Nikon’s Cinema Push Signals a Market Recalibration Nikon is signaling a strategic shift toward cinema-grade imaging while hedging its bets with affordable, consumer-friendly bodies. The company’s latest financial outlook highlights a renewed focus on higher camera volumes, driven in large part by a new digital cinema camera in the ZR line and cost-effective Z-series models…

  • Nikon NIKKOR Z DX: 16-50mm f/2.8 VR & 35mm f/1.7

    Nikon NIKKOR Z DX: 16-50mm f/2.8 VR & 35mm f/1.7

    New NIKKOR Z DX Lenses Expand Nikon’s DX Lineup Nikon has expanded its APS-C Z-mount lineup with two practical, creator-friendly lenses designed to boost speed, stability, and versatility for DX-format shooters. The NIKKOR Z DX 16-50mm f/2.8 VR standard zoom and the NIKKOR Z DX 35mm f/1.7 prime arrive as preorder offerings, with shipping expected…

  • Nikon NIKKOR Z DX Lenses Add Speed and Stability for Creators

    Nikon NIKKOR Z DX Lenses Add Speed and Stability for Creators

    New Nikon NIKKOR Z DX Lenses Extend APS-C Creativity Nikon has expanded its APS-C Z-mount lineup with two practical, speed-focused lenses designed for creators who want steadier handheld footage and versatile everyday shooting. The NIKKOR Z DX 16-50mm f/2.8 VR standard zoom and the NIKKOR Z DX 35mm f/1.7 prime arrive ahead of busy shooting…

  • Nikon NIKKOR Z DX 16-50mm f/2.8 VR & 35mm f/1.7 Prime Lenses Announced

    Nikon NIKKOR Z DX 16-50mm f/2.8 VR & 35mm f/1.7 Prime Lenses Announced

    Nikon expands the DX Z-mount with two compact, high-performance primes and zooms Nikon has expanded its APS-C friendly NIKKOR Z lineup with two lenses designed for creators who need speed, steadiness, and practical everyday usability. The NIKKOR Z DX 16-50mm f/2.8 VR standard zoom and the NIKKOR Z DX 35mm f/1.7 prime join Nikon’s growing…

  • Nikon ZR: A Compact Hybrid Camera with Stunning 6K Video

    Nikon ZR: A Compact Hybrid Camera with Stunning 6K Video

    Introduction to Nikon ZR: A New Era of Compact Cameras The Nikon ZR has officially entered the market, challenging industry standards with its impressive features. As a direct competitor to the Sony FX3 but priced like the Sony FX2, this hybrid camera is tailored for both videographers and photographers seeking top performance in a compact…

  • Nikon ZR: The Compact Hybrid Camera with 6K Video

    Nikon ZR: The Compact Hybrid Camera with 6K Video

    Introducing the Nikon ZR The Nikon ZR has generated considerable buzz in the photography and videography communities with its impressive features, positioning itself as a serious contender against established models like the Sony FX3, yet priced comparably to the Sony FX2. This hybrid camera promises to deliver exceptional quality while remaining compact and user-friendly. Key…