Tag: music marketing
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Where Love Lives: How a 90s Club Classic Bridges Generations in John Lewis’s Christmas Ad
Reigniting a Dancefloor Memory The latest John Lewis Christmas ad taps into a universal nostalgia: the thrill of a 90s club night. In a moment that will feel familiar to anyone who ever danced to the era’s house anthems, a young son gifts his dad a vinyl copy of Where Love Lives by Alison Limerick.…
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A Shot of Adrenaline: How 90s Club Classics Bridge Generations in the John Lewis Ad
Reviving the 90s Club Scene for a New Audience The John Lewis Christmas advertisement has once again sparked conversations about music, memory, and the power of physical formats. In this year’s spot, a young son gifts his father a vinyl copy of Alison Limerick’s Where Love Lives — instantly transporting him to the dancefloor of…