Tag: Morrisons
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Morrisons’ middle-aisle fightback: a new push against Lidl and Aldi
Morrisons’ mid-aisle strategy aims to close the gap British grocer Morrisons has signalled a sharper focus on its middle-aisle offer as it seeks to compete more effectively with discount rivals Lidl and Aldi. While Marcus Baitiéh spoke optimistically about Christmas performance, the underlying challenge remains: capturing more shoppers and winning share in a market where…
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Morrisons Launches a ‘Middle-Aisle’ Fightback Against Lidl and Aldi
Introduction: A bold strategy in a tight market Morrisons has unveiled a targeted strategy to reclaim ground in the fiercely competitive UK grocery sector, focusing on the middle-aisle with a mix of price cuts, expanded product ranges, and sharper promotions. As discounters Lidl and Aldi continue to pressure traditional supermarkets on price, Morrisons is betting…
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Morrisons Relaunches ‘Middle-Aisle’ Fightback Against Lidl and Aldi
Introduction: Morrisons bets on the middle aisles to win back shoppers British supermarket Morrisons has signalled a renewed push to reclaim ground from discount rivals Lidl and Aldi by doubling down on its middle-aisle strategy. While the latest Christmas sales update showed a mixed picture, executives suggest that the real battle is being fought not…
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Jab-uary: UK supermarkets embrace weight-loss drug foods
Jab-uary enters the aisle: a new year health trend January in the UK has long been a time for health kicks, with Veganuary and Dry January leading the charge. This year, supermarkets are adding a bold new trend to the calendar: Jab-uary. Driven by the rise of weight-loss drugs like GLP-1s, retailers are stocking more…