Tag: Mina Kimes
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How the Taylor Swift Effect and the Super Bowl Are Boosting NFL Viewership
The Taylor Swift Effect Meets the Super Bowl In recent years, the National Football League has seen its audience evolve in unexpected ways. Football analyst Mina Kimes, who has covered the league for ESPN since 2014, points to a surprising driver of renewed interest: the Taylor Swift effect. Swift’s massive cultural footprint appears to be…
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How the Taylor Swift Effect Is Shaping Super Bowl Viewership
Introduction: A New Wave of Football Fans For years, football audiences followed traditional paths—the longstanding fans, the fantasy leaguers, and the couples who gathered around the TV for annual championship rituals. Yet in recent seasons, a new driver has joined the mix: pop culture momentum. In particular, the presence and public fascination with pop icon…
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How Taylor Swift Is Shaping Super Bowl Viewership and the Fan Demographic
Introduction: A New Peak for Super Bowl Viewership When the chatter around a big game shifts beyond the field, it’s worth paying attention. In recent years, the Super Bowl has seen its audience lifted by a surprising driver: pop culture, led by Taylor Swift. Football analyst Mina Kimes has highlighted how Swift’s star power is…