Tag: Medical marketing
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ASA Upholds Advertising Complaint Against IVF Centre Over 20,000 Babies Claim
Overview of the Case The Advertising Standards Authority for Ireland (ASAI) recently ruled on complaints against several businesses, including an IVF centre that opened in 2021 but marketed itself as having operated in Ireland for four decades. The case has drawn attention to how fertility clinics present success metrics and the careful standards required for…
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ASA Upholds Complaint Against IVF Centre Over 40-Year Irish Operation Claim and 20,000 Babies Banner
Ireland’s advertising watchdog weighs in on IVF clinic claims The Advertising Standards Authority for Ireland (ASAI) has addressed a complaint against an IVF centre that opened in 2021 but advertised itself as operating in Ireland for 40 years. The dispute centers on the clinic’s marketing materials that claimed the centre had a four-decade presence and…