Tag: marketing trends
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Whole Body Scents: Why All-Over Body Sprays Are Trending
What Are All-Over Body Sprays? All-over body sprays, also marketed as whole-body deodorants or body mists, are products designed to provide fragrance and odor control across the entire surface of the skin. Unlike traditional colognes or perfumes that target a few pulse points, these sprays are formulated to be lighter in scent yet long-lasting enough…
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Its Your Business: Pivot to Fine Art and New Opportunities
Introduction: It’s time to pivot and pursue the fine art path After more than 15 years of writing this column, a long-held question about pivoting your business has evolved into a personal decision: focus on the fine art side of the enterprise. The industry’s marketing shifts are many, yet some fundamentals endure. A clear communications…
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Its your business: It’s time for me to pivot
Time for a Pivot: Turning a Long-Running Column into a Fine Art Opportunity After more than 15 years and 84,000 words of business wisdom, I’m choosing a new direction: focusing on the fine art side of my enterprise. This pivot isn’t a step back; it’s a deliberate shift toward what I love most—creating and presenting…