Tag: Marketing Strategy
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PepsiCo Expands Zero-Sugar Push in China with Disney Cans
PepsiCo targets China’s health-conscious youth with Disney-branded zero-sugar cans PepsiCo is ramping up its global efforts to expand the market for zero-sugar beverages by partnering with Disney in China. The collaboration aims to capture the growing demand for healthier, low- and zero-sugar options among younger consumers who are more mindful of their daily intake. The…
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Honda Unveils Refreshed H Mark as New Symbol for Automobile Business
Honda Unveils a Refreshed H Mark for its Automobile Business Honda Motor Co., Ltd. announced today that it will adopt a refreshed H mark as the new symbol representing its automobile business. The move marks a strategic step in Honda’s ongoing branding evolution, signaling consistency across products while signaling a forward-looking identity for customers, dealers,…
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Apple Slashes Vision Pro Ad Budget as Demand Weighs on AR Strategy
Apple Recalibrates Marketing for Vision Pro Amid Weaker-Than-Expected Demand Apple has taken a decisive step to align its marketing and sales strategy for the Vision Pro, its flagship mixed reality headset, with emerging demand realities. Facing lower-than-anticipated consumer uptake, the tech giant announced a substantial reduction in its advertising budget for the Vision Pro. The…
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Christmas ads go lean as UK junk food ad ban bites into festive spending
Britain’s festive adverts embrace restraint as regulation tightens The 2024 festive advertising season is shaping up differently as the UK tightens its grip on where and how junk food can be promoted on television. After a public policy push to reduce childhood exposure to unhealthy food marketing, major retailers and brands have adjusted their Christmas…
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Tomas Sala’s Falconeer Survival in a Crowded Indie Market
Rethinking Recognition in a Saturated Indie Scene When you’re an independent creator in today’s crowded game market, scouts and players often chase the next viral sensation. Tomas Sala, the brains behind Falconeer and Bulwark, has already tasted the thrill of breakout success with titles that captured attention for their bold aesthetics and promise of more…