Tag: marketing ethics
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Avanti West Coast accused of virtue signaling over wheelchair art
Campaign claims and context Campaigners have accused Avanti West Coast, one of the UK’s leading train operators, of “virtue signalling without the virtue” after the company unveiled imagery featuring wheelchair users in what critics say is a stylised, glossy portrayal of travel with a disability. The critique centers on whether the artwork reflects authentic, everyday…
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Avanti Hit by Virtue Signalling Claims Over Wheelchair Art
Controversy erupts over Avanti’s wheelchair imagery One of the UK’s leading train operators, Avanti West Coast, is at the centre of a dispute after campaigners labelled its latest promotional imagery a case of “virtue signalling without the virtue.” The criticism centres on a campaign that uses photographs of wheelchair users to portray accessibility on services,…