Tag: Marketing
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Milton Tutu: Building Marketing Systems for Africa’s Dynamic Markets
Introduction: A Global Tale in Africa’s Markets In the last five years, Milton Tutu has redefined what it means to build marketing systems across Africa. From Lagos’s pulsing business districts to Kigali’s calm, tree-lined avenues, and now Nairobi’s fast-paced commercial lanes, Tutu has stitched together a blueprint for marketing that speaks to local realities while…
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Ace of Clubs Bangkok: Banana Ad Wins Subculture Marketing
Introduction: A Fresh Take on a Classic Ritual In Bangkok, a new kind of tennis club made its debut not with a splashy media buy, but with a thoughtful nod to a well-loved player ritual. Ace of Clubs Bangkok, Thailand’s first full-service tennis community, partnered with Flash Bomber to craft The Banana Ad—a witty, culturally…
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Banana Ad: Subculture Marketing for Ace of Clubs Bangkok
Introduction: A Fresh Spin on Club Launches When a new concept enters a city’s sports scene, every detail matters. Flash Bomber Bangkok seized the moment with a clever, culturally tuned campaign for Ace of Clubs Bangkok, Thailand’s first full-service tennis community. Rather than rely on conventional ads, the agency tapped into shared rituals among tennis…
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The Banana Ad: Flash Bomber’s Subculture Marketing for Ace of Clubs Bangkok
Introduction: A Fresh Take on Launch Marketing When a niche community needs to be invited into a new space, the best campaigns resonate by speaking the language of that community. Flash Bomber Bangkok understood this intuitively as it helped launch Ace of Clubs Bangkok, Thailand’s first full-service tennis community. Instead of relying on traditional media,…
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Yes, AirPods Are Still Being Underestimated: AVALON’s Take on AirPods as AI Platform
Introduction: Why AirPods Still Matter The conversation around AirPods often centers on convenience and sound quality. But in the latest AVALON episode, the focus shifts to a broader question: are AirPods still underestimated? The discussion traverses impressions of the AirPods Pro 3, their role as an AI device, and how they could evolve into a…
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Its Your Business: Pivot Toward the Fine Art Side
Why it’s time to pivot toward the fine art side After more than 15 years of writing this column, a shift is on the horizon. The market has evolved, technologies have accelerated, and a growing number of creators and entrepreneurs are rethinking how they express value. Pivoting toward the fine art side of a business…
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Lottery Sale: 66 Gaz Land at Rs 500 Coupon in Choutuppal
Introduction: A New Twist in Property Marketing In the Yadadri Bhuvanagiri district’s Choutuppal area, a local property owner is turning heads with a bold, unconventional method to sell a 66 gaz plot. Rather than the usual broker ads and online listings, this seller has launched a luck-based approach: a lottery draw funded by Rs 500…
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The Unexpected Appearance of Ungava Gin in American TV Series
Introduction Ungava Gin has recently made headlines after its surprise appearance in a popular American television series, captivating viewers and industry insiders alike. This unexpected product placement has not only amplified awareness of the gin brand but has also sparked conversations around the power of organic marketing in the entertainment landscape. The Power of Product…
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How Singapore Hawkers Use Humor to Attract Diners
The Rise of Humor in Singapore’s Food Scene In Singapore, the vibrant food culture is experiencing a transformation, as hawkers and restaurants embrace humor to attract diners. Social media platforms like Instagram and TikTok have become essential tools for food vendors to showcase their culinary delights and connect with potential customers. One such vendor is…