Tag: Marketing
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Personal Branding as a Lifestyle: Insights and Perspective
Personal Branding is Not a Project—It’s a Lifestyle In a world flooded with influencers, instant experts, and bite-sized guru content, the idea of personal branding often gets treated as a one-off project or a sprint for attention. The truth, as highlighted by Mark Schaefer and echoed by many thoughtful marketers, is far more nuanced: personal…
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ACAMB Elects New Executives for 2026-2028 Term
ACAMB Announces New Executive Council for 2026-2028 The Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has unveiled its new executive council for the 2026-2028 term, signaling a renewed focus on elevating corporate communications and strategic marketing across Nigeria’s banking sector. The result reflects a deliberate effort to bring together seasoned professionals from…
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Warner Bros Bids Late in for Olivia Wilde’s The Invite: A Market Shakeup
Exclusive: Warner Bros Joins the The Invite bidding mix The negotiations surrounding Olivia Wilde’s hot sexual comedy The Invite have hit an intriguing new turning point. After weeks of chatter and a flurry of interest from several high-profile distributors, Warner Bros’ freshly minted contemporary film label has reportedly entered the race with a late bid.…
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How Two Google Marketers Turned Hatchlings Into Unforgettable Stories
Turning a Global Brand’s Expertise into Local Magic In the whirlwind world of digital marketing, strategy often collides with storytelling to create moments that linger long after the campaign ends. That’s exactly what happened when two Google marketing specialists, Keira Spencer and Laura Currie, navigated the final round of the Cairns Hatchlings, a niche competition…
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PepsiCo doubles down on zero-sugar push with Disney cans in China
PepsiCo bets on zero-sugar appeal in China’s fast-growing beverage market PepsiCo is intensifying its zero-sugar strategy in China, aligning with a global shift toward healthier beverage options. After staking a claim as the tastiest zero-sugar cola in the United States, the company is expanding its zero-sugar portfolio to appeal to younger and more health-conscious consumers…
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Marabou’s Classic Marketing: A Legacy of Chocolate Brand Excellence
Introduction: A Legacy of Classic Marketing in the Chocolate World Marabou, a staple name in Scandinavian chocolate, has long been associated with campaigns that blend warmth, whimsy, and reliable taste. Behind these enduring brand touchpoints is a strategy framework guided by seasoned professionals who understand how to reach audiences across the marketing spectrum. In recent…
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Marabou’s Classic Marketing: Lessons from Helene Moland Daly’s Creative Vision
Marabou and the Language of Nordic Chocolate Marketing Marabou has long stood as a symbol of accessible indulgence in the Nordic confectionery aisle. Its marketing legacy blends warmth, humor, and a crisp understanding of consumer desire. As one of Mondelez’s flagship chocolate brands, Marabou has benefited from a strategic approach that centers on emotional resonance,…
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Robot Vacuums Boost Real Estate Agents’ Productivity in 2026
Why Robot Vacuums Matter for Busy Real Estate Pros As the new year gets underway, real estate professionals are juggling listings, client meetings, and back-to-back showings. In this fast-paced environment, small efficiencies can add up to big benefits. One technology trend quietly gaining traction in the field is the robot vacuum. Not just a gadget…
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Share A Coke: Personalisation made charmingly low-tech in the age of AI
Personalisation in the Spotlight: Why Share A Coke Still Charms In a marketplace crowded with algorithms and AI-driven experiences, a humble bottle cap and a name on a bottle still have surprising power. Share A Coke, the iconic campaign that began as a simple idea to spark connections, remains a thriving touchpoint for brands looking…
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ADVAN Sets March 28, 2026 for African Marketing Excellence Awards Flagship Event
ADVAN Announces 2026 African Marketing Excellence Awards Date The Advertisers Association of Nigeria (ADVAN) has confirmed March 28, 2026, as the date for the next edition of the African Marketing Excellence Awards. This continental event, rooted in Nigeria’s vibrant advertising and marketing ecosystem, is positioned to shine a spotlight on the best campaigns, agencies, and…