Tag: Marketing
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ADVAN Sets March 28, 2026 for African Marketing Excellence Awards Flagship Event
ADVAN Announces 2026 African Marketing Excellence Awards Date The Advertisers Association of Nigeria (ADVAN) has confirmed March 28, 2026, as the date for the next edition of the African Marketing Excellence Awards. This continental event, rooted in Nigeria’s vibrant advertising and marketing ecosystem, is positioned to shine a spotlight on the best campaigns, agencies, and…
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UK Christmas Ads Leaner: How the Junk-Food Ad Ban Is Shaping Festive Campaigns
Introduction: A lean Christmas for advertisers The holiday season is traditionally a flamboyant showcase of indulgence, from sugar-rich puddings to buttery roasts. Yet this year’s wave of Christmas TV ads feels notably leaner. With the UK tightening restrictions on junk-food advertising, major brands have recalibrated their festive campaigns to align with public health goals while…
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Scaling with Intention: Designing for the Brave with Explorers Club
Introduction: A Bold Path from Idea to Global Studio In under two years, Explorers Club transformed from a fresh creative concept into a global studio shaping culture for brands like Atlantic Records, Coca-Cola, Nike, Instacart, and Universal Music. This rapid ascent isn’t happenstance; it’s the result of deliberately designed processes, a culture built on courage,…
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UK gambling firms spent £2bn on advertising last year, sparking tax calls and concern
Overview: a £2bn advertising boom in Britain’s gambling sector British gambling companies spent what critics are calling an “astronomic” £2 billion on advertising and marketing in the previous year. This figure highlights a surging drive to attract players across a range of platforms, from bookmakers and online casinos to slot machines in retail venues. The…
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Why these founders ditched social ads for Taylor Swift concerts and prison tablets
Introduction: Rethinking Go-to-Market in a crowded digital era In a season focused on go-to-market (GTM) lessons, Inside voices from startup veterans reveal a bold shift: abandoning traditional social ads in favor of high-impact, low-noise channels. The episode features Luna co-founder Jas Schembri-Stothart and Untapped Solutions, who argue that GTM success hinges on directly reaching people…
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Milton Tutu: Building Marketing Systems for Africa’s Dynamic Markets
Introduction: A Global Tale in Africa’s Markets In the last five years, Milton Tutu has redefined what it means to build marketing systems across Africa. From Lagos’s pulsing business districts to Kigali’s calm, tree-lined avenues, and now Nairobi’s fast-paced commercial lanes, Tutu has stitched together a blueprint for marketing that speaks to local realities while…
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Ace of Clubs Bangkok: Banana Ad Wins Subculture Marketing
Introduction: A Fresh Take on a Classic Ritual In Bangkok, a new kind of tennis club made its debut not with a splashy media buy, but with a thoughtful nod to a well-loved player ritual. Ace of Clubs Bangkok, Thailand’s first full-service tennis community, partnered with Flash Bomber to craft The Banana Ad—a witty, culturally…
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Banana Ad: Subculture Marketing for Ace of Clubs Bangkok
Introduction: A Fresh Spin on Club Launches When a new concept enters a city’s sports scene, every detail matters. Flash Bomber Bangkok seized the moment with a clever, culturally tuned campaign for Ace of Clubs Bangkok, Thailand’s first full-service tennis community. Rather than rely on conventional ads, the agency tapped into shared rituals among tennis…
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The Banana Ad: Flash Bomber’s Subculture Marketing for Ace of Clubs Bangkok
Introduction: A Fresh Take on Launch Marketing When a niche community needs to be invited into a new space, the best campaigns resonate by speaking the language of that community. Flash Bomber Bangkok understood this intuitively as it helped launch Ace of Clubs Bangkok, Thailand’s first full-service tennis community. Instead of relying on traditional media,…
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Yes, AirPods Are Still Being Underestimated: AVALON’s Take on AirPods as AI Platform
Introduction: Why AirPods Still Matter The conversation around AirPods often centers on convenience and sound quality. But in the latest AVALON episode, the focus shifts to a broader question: are AirPods still underestimated? The discussion traverses impressions of the AirPods Pro 3, their role as an AI device, and how they could evolve into a…