Tag: Mark Gurman


  • iOS 27 Focuses on Performance and AI Upgrades, Mark Gurman Says

    iOS 27 Focuses on Performance and AI Upgrades, Mark Gurman Says

    Apple Reconsiders the iOS Playbook for 2027 In a surprising pivot, Apple may shift its annual iPhone software strategy from high-profile feature drops to a steadier cadence of performance refinements and artificial intelligence enhancements. The latest directions, highlighted by Mark Gurman in his Power On newsletter, suggest that iOS 27 could emphasize polish, efficiency, and…

  • iOS 27: Apple Signals a Refined Evolution with Performance and AI Upgrades

    iOS 27: Apple Signals a Refined Evolution with Performance and AI Upgrades

    What to Expect from iOS 27 As Apple readies its next major operating system update, rumors suggest iOS 27 will steer the company toward refinement rather than a parade of headline features. The shift mirrors a broader industry trend toward optimizing speed, efficiency, and on-device intelligence. According to veteran tech journalist Mark Gurman, this week’s…

  • Apple Charts Its Largest-Ever iPhone Upgrade, Trumpeting a New Release Rhythm

    Apple Charts Its Largest-Ever iPhone Upgrade, Trumpeting a New Release Rhythm

    Apple Signals Its Biggest iPhone Upgrade Yet In a move that could redefine Apple’s flagship lineup and cadence, Bloomberg News’ Mark Gurman reports that the tech giant is preparing its largest-ever overhaul to the iPhone. The plan centers on a triad of high-end models and a reimagined release schedule, signaling a bold step beyond incremental…

  • Apple Maps Ads Could Arrive Next Year, Report Says

    Apple Maps Ads Could Arrive Next Year, Report Says

    Apple Maps Ads on the Horizon: What to Expect Apple Maps may be moving toward incorporating advertising features as early as next year, according to a Bloomberg Power On newsletter by Mark Gurman. The report ties this potential change to a broader Apple initiative to weave ads into parts of its iOS software. If true,…

  • Apple Gears Up for M5 MacBook, Refreshed iPad Pro and Vision Pro Ahead of Year-End Launches

    Apple Gears Up for M5 MacBook, Refreshed iPad Pro and Vision Pro Ahead of Year-End Launches

    Overview of Apple’s Rumored 2025–2026 Launch Timeline Industry insiders are pointing to a busy period for Apple as the company advances a slate of new hardware by the end of 2025 and into 2026. Cited by UNIAN from journalist-insider Mark Gurman, the plan centers on an M5-powered MacBook lineup, refreshed iPad Pro models, an updated…