Tag: luxury clubs
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Wellness Wins: How Soho House’s CEO Says The Hedonism Era Has Evolved Into Wellness Rituals
From Two-Sip Martinis to IV Infusions: A New Luxury Wellness Playbook The behind-the-scenes conversations at Soho House’s latest event offer a striking glimpse into how contemporary luxury culture is evolving. Once defined by excess, evenings now frequently blend indulgence with intention. The company’s CEO framed this shift as a deliberate pivot: wellness has replaced hedonism…
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Two-sip martinis and IV drips: How wellness became Soho House’s new hedonism
From two-sip martinis to wellness rituals: a new era for luxury clubs In the glamour-soaked world of private members’ clubs, the old playbook—glittering cocktails, late-night conversations, and a lingering sense of carefree debauchery—has undergone a striking shift. At the heart of this transformation is a conviction shared by Soho House’s leadership: wellness is no longer…