Tag: Localization
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Globoplay Strikes Deal with Fremantle for Sullivan’s Crossing in Brazil
Brazil’s Globoplay expands its catalog with a Fremantle collaboration Globoplay, Brazil’s leading streaming platform and a rare domestic SVOD challenger in Latin America, has announced a strategic deal with Fremantle to acquire the drama series Sullivan’s Crossing. The collaboration underscores Globoplay’s ongoing push to deepen its library with high‑quality, internationally recognized productions while appealing to…
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Malaysia tightens expatriate pay to prioritize local hires amid investment debate
Malaysia raises minimum expatriate salaries to push local hiring Malaysia’s government is moving to raise the minimum salary for expatriates, a policy shift that officials say aims to strengthen local talent development while keeping the nation attractive to investors. The proposed framework centers on higher wage floors for skilled foreign workers, with a clear intent…
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HBO Max and Prime Video Roll Out in Germany and Italy
Strategic alliance signals a broader European expansion HBO Max has joined forces with Prime Video in a bold move designed to accelerate its entry into key European markets. The collaboration centers on Germany and Italy, two of Europe’s largest economies with vibrant streaming audiences. By combining forces, the platforms aim to offer a broader content…
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Lights, cameras, algorithm: Why Indian cinema is awash with AI
Introduction: AI steps into Indian cinema The Indian film industry, with its sprawling scale and global ambitions, is increasingly embracing artificial intelligence. From screenwriting suites in Mumbai to post-production labs across the country, AI tools promise faster workflows, richer visuals, and more personalized storytelling. Yet as Indian cinema harnesses these technologies, not everyone is singing…
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BASF Launches CFRP Dispersants Line in Nanjing to Boost Color Performance and Supply Resilience
BASF expands CFRP dispersant capabilities in Nanjing BASF has unveiled a new high-performance dispersant production line in Nanjing, China, aimed at delivering advanced Controlled Free Radical Polymerization (CFRP) dispersants to customers across the coatings and inks sectors. This milestone marks a significant step in BASF’s strategy to localize state-of-the-art technology, strengthening supply reliability while supporting…
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Milton Tutu: Crafting Marketing Systems for Africa’s Diverse Markets
From Lagos to Kigali to Nairobi: A journey in African marketing Over the past five years, Milton Tutu has called three African capitals home, each with a distinct rhythm and consumer landscape. From the hyper-competitive corridors of Lagos, Nigeria, to the serene but rapidly digital Kigali, Rwanda, and now the vibrant business hub of Nairobi,…
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Chinese car brands in Europe: a light-asset entry path
Overview: China’s push into Europe through collaboration As European auto markets tighten under high tariffs and evolving regulations, Chinese automakers are accelerating a new playbook: entering Europe not only with products but through a networked, light-asset strategy that emphasizes partnerships, localization, and digital-ready vehicles. Fresh off the Munich Auto Show, the ecosystem around Chinese brands…
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Chinese EVs Surge into Europe: Lightweight Path to Local Production
Overview: A New Chapter for Chinese EVs in Europe In the last few weeks, Europe’s auto industry has edged toward a new reality as Chinese carmakers accelerate their European ambitions. Marked by the Munich Motor Show and a flurry of announcements, Chinese firms are pursuing a blend of overseas expansion and local collaborations to rapidly…
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China’s Car Brands Enter Europe: A Light-Asset Route to an EV Ecosystem
Europe’s Auto Pivot: Chinese Brands Accelerate Their European Entry In the wake of the Munich Motor Show, a sense of urgency is sweeping Europe’s automotive sector. Chinese automakers are speeding up plans to enter the European market, betting that a light-asset, partnership-heavy approach can bypass some of the typical barriers to entry. Recent milestones underline…
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QUT to keep Australia’s first lunar rover on track
QUT leads a practical test bed for Roo-ver’s Moon journey Queensland University of Technology (QUT) is advancing Australia’s Moon ambitions with a dedicated team working on Roo-ver, the nation’s first lunar rover. Central to this effort is Yandiwanba, a Yugara word meaning ‘to go from the ground to a higher place.’ Developed by a large…