Tag: Light-asset model


  • Chinese car brands in Europe: a light-asset entry path

    Chinese car brands in Europe: a light-asset entry path

    Overview: China’s push into Europe through collaboration As European auto markets tighten under high tariffs and evolving regulations, Chinese automakers are accelerating a new playbook: entering Europe not only with products but through a networked, light-asset strategy that emphasizes partnerships, localization, and digital-ready vehicles. Fresh off the Munich Auto Show, the ecosystem around Chinese brands…