Tag: IVF


  • ASA Upholds Advertising Complaint Against IVF Centre Over 20,000 Babies Claim

    ASA Upholds Advertising Complaint Against IVF Centre Over 20,000 Babies Claim

    Overview of the Case The Advertising Standards Authority for Ireland (ASAI) recently ruled on complaints against several businesses, including an IVF centre that opened in 2021 but marketed itself as having operated in Ireland for four decades. The case has drawn attention to how fertility clinics present success metrics and the careful standards required for…

  • Advertising watchdog clamps down on IVF centre over inflated claims of babies born and Ireland history

    Advertising watchdog clamps down on IVF centre over inflated claims of babies born and Ireland history

    Overview of the complaint An IVF centre that opened in 2021 is under scrutiny after advertising claims that appeared to mislead consumers about its history and outcomes. The centre, which marketed itself as having decades of operation in Ireland while actually opening more recently, became one of several businesses to fall afoul of the Advertising…

  • Melatonin and ART Outcomes: Systematic Review

    Melatonin and ART Outcomes: Systematic Review

    Introduction Melatonin (MT) is recognized for its role in regulating circadian rhythms and protecting cells from oxidative stress. Growing evidence suggests that MT may influence reproductive biology by improving oocyte quality, reducing oxidative damage, and potentially enhancing endometrial receptivity. This has spurred a wave of randomized and non-randomized studies examining MT as an adjunct to…

  • Melatonin Supplementation and ART Outcomes: A Systematic Review and Meta-Analysis

    Melatonin Supplementation and ART Outcomes: A Systematic Review and Meta-Analysis

    Introduction Melatonin (MT) is more than a sleep hormone. It plays a multifaceted role in reproductive biology, influencing oocyte quality, embryo development, and endometrial receptivity. With infertility affecting millions worldwide, researchers have explored MT supplementation as a potential adjunct to assisted reproductive technology (ART) protocols. This article synthesizes current evidence from randomized trials and observational…

  • Egg Freezing at 36: What I Wish I’d Known Before Starting

    Egg Freezing at 36: What I Wish I’d Known Before Starting

    Introduction: Why I chose to freeze my eggs at 36 When I told my family I planned to freeze my eggs, the conversation quickly moved from medical odds to practical life questions. I was 36, single, and increasingly aware of how timing can shape fertility. Egg freezing offered a potential bridge between career, travel, and…

  • What I Wish I’d Known Before Freezing My Eggs at 36: A Real-World Guide

    What I Wish I’d Known Before Freezing My Eggs at 36: A Real-World Guide

    How I landed on egg freezing at 36 Women are increasingly choosing fertility preservation as a strategic option for future family planning. When I decided to freeze my eggs at 36, I wanted to safeguard my chances of pregnancy down the line while continuing life as usual. I knew the basics: it’s a medical procedure,…

  • AI-Guided Sperm Recovery Enables First Successful Pregnancy for Azoospermia

    AI-Guided Sperm Recovery Enables First Successful Pregnancy for Azoospermia

    Groundbreaking AI-Driven Approach Addresses Azoospermia In a milestone for reproductive medicine, researchers at the Columbia University Fertility Center announced the first known pregnancy achieved using an AI-guided method to recover sperm in men with azoospermia. Azoospermia, where ejaculate contains little or no sperm, has long posed a barrier to natural conception and standard assisted reproductive…

  • TMEM217-SLC9C1-sAC Axis: New Sperm Motility Target

    TMEM217-SLC9C1-sAC Axis: New Sperm Motility Target

    New findings illuminate a pivotal switch in sperm motility Infertility affects about one in six couples, and male factors account for roughly half of these cases. A new study from the University of Osaka has identified a crucial protein complex that acts as a switch controlling sperm movement, offering promising possibilities for diagnosis and treatment.…

  • Not Just Women: Men Also Face a Biological Clock

    Not Just Women: Men Also Face a Biological Clock

    Rethinking the Biological Clock in Fertility For decades, public discourse on fertility has centered on women, often framing age as the sole determinant of reproductive success. The saying that a woman’s biological clock speeds up in her late 30s or 40s has shaped medical advice, personal decisions, and social expectations. But a growing body of…

  • Biological Clock and Fertility: Men and Women Aging Together

    Biological Clock and Fertility: Men and Women Aging Together

    Rethinking the Fertility Clock for Couples The long-held belief that only women carry a rapid decline in fertility with age has dominated public understanding for decades. A 2025 study challenges that narrative by highlighting a clear, biological clock for men as well. While women’s egg quality and quantity have historically drawn most attention, this new…