Tag: Influencers
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Malaysia’s Influencers Challenge New Tax Guidelines: Balancing Compliance and Fairness
Overview: A Growing Pain Point for Content Creators Malaysia’s influencer scene has exploded in recent years, with creators monetizing content across platforms like TikTok, YouTube, and Instagram. New tax guidelines aimed at regulating what counts as taxable income for content creators have stirred debate. Content creators argue the rules are impractical in their current form,…
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Malaysia’s Influencers vs. New Tax Guidelines: Practicality and Fairness
New tax guidelines meet a mixed response from Malaysia’s influencer community As Malaysia tightens tax rules for digital creators, influencers say the reforms are impractical to implement, especially for those who rely on a steady stream of free product samples from a wide range of sellers. Critics argue that tracking every item, sponsorship, and in-kind…
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Malaysia’s Influencers Raise Practicality Concerns Over New Tax Guidelines — Experts Say They Promote Fairness
Context: New Tax Rules for Influencers in Malaysia Malaysia recently updated its tax guidelines affecting content creators, including influencers active on platforms like TikTok, YouTube, and Instagram. The changes aim to clarify how earnings from sponsorships, brand deals, affiliate links, and gifted products should be treated for personal income tax. While policymakers emphasize that the…
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Personal Branding as a Lifestyle: Insights and Perspective
Personal Branding is Not a Project—It’s a Lifestyle In a world flooded with influencers, instant experts, and bite-sized guru content, the idea of personal branding often gets treated as a one-off project or a sprint for attention. The truth, as highlighted by Mark Schaefer and echoed by many thoughtful marketers, is far more nuanced: personal…
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Not a Project But a Lifestyle: Personal Branding as a Way of Life
Introduction: Personal Branding Beyond the One-Off Task In a world flooded with influencers, instant experts, and social media gurus, the idea that personal branding can be boiled down to a one-time project feels increasingly outdated. Personal branding is not a checkbox to be ticked or a campaign to run for a quarter. It’s a lifestyle—an…
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E-casino Operator Taps Creators with 150 Million Reach to Curb Unlicensed Gambling
Industry Shift: Buenas PH Aligns with Influencers to Tackle Unlicensed Gambling The Philippine e-casino operator Buenas PH, a unit of HHR Philippines Inc., is taking a bold step to combat the proliferation of unlicensed gambling platforms. By enlisting a diverse slate of gaming influencers with a combined reach of around 150 million followers, the company…
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1,500 Social Media Influencers Tracked in Covert 2022 Campaigns, UP Study Finds
Overview: A Hidden Layer in the 2022 Elections The latest analysis by researchers from the University of the Philippines, joined by international partners, reveals a troubling facet of the 2022 elections: at least 1,500 social media influencer accounts were involved in covert or under-the-radar campaigning. This finding sheds light on how political actors may leverage…
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1,500 Social Media Influencers Linked to Covert 2022 Election Campaigns, UP Study Finds
Summary of the UP Study A groundbreaking study by experts from the University of the Philippines and collaborating foreign universities has revealed that at least 1,500 social media influencer accounts played a covert role in the 2022 election season. The researchers describe these activities as under-the-radar campaigning, where influencers amplified messages, promoted specific candidates, or…
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Here’s How Meta’s New Privacy Trial Changes Your Profile Visibility
What the Privacy Trial Is About Meta is quietly piloting a privacy-focused change on Instagram that could alter how visible a user’s profile appears to others. While the feature is in the early testing phase, early observers report adjustments to what others see when they visit a profile, including how much activity and popularity is…
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Alix Earle to Star in Netflix Reality Series: A New Chapter for the Influencer Phenomenon
Overview: Alix Earle’s Next Big Move Influencer and rising television star Alix Earle is expanding her reach with a new Netflix reality series. The untitled show, greenlit by the streamer, will follow Earle as she navigates life in the public eye beyond her successful YouTube and social media ventures. Coming on the heels of her…