Tag: influencer marketing
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TikTok Live Shopping Goes Mainstream in the U.S. with Kardashian and Cookies
TikTok Live Shopping Finds a New Audience in the U.S. When Kim Kardashian stepped onto TikTok live earlier this month, she wasn’t just posting another fashion clip. She joined a growing wave of creators turning live streams into real-time shopping experiences. The format, once a novelty, is becoming a staple for brands and celebrities looking…
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Kardashian-Driven Wave: TikTok Live Shopping Takes Off in the US
Introduction: A New Chapter for TikTok Live Shopping in the US When Kim Kardashian logged onto TikTok this month to promote pajamas, slippers, and matching sweat sets, she did more than post another product video. She signaled a growing trend: live shopping on TikTok in the United States is moving from novelty to norma,l with…
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When pain becomes profit: Inside China’s growing ‘sympathy economy’ in livestreaming
Introduction: turning suffering into sales Across China’s bustling livestreaming landscape, a new type of commerce has emerged: the sympathy economy. Hosts share intimate, painful stories—loss, hardship, resilience—and viewers respond with engagement, support, and purchases. What began as entertainment has evolved into a structured pathway for monetization, where emotional narratives are as valuable as the products…
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TikTok Shop Now Rivaling eBay: What This Means for Sellers, Buyers, and the Future of Social Commerce
How TikTok Shop reached eBay-scale momentum The social commerce landscape is shifting as TikTok Shop expands toward eBay-like scale, signaling a major shift in how millions discover, buy, and trust products. Once known primarily for short-form videos and viral trends, TikTok is now a powerful marketplace with logistics, seller tools, and consumer data that rival…
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Actor Reveals Sydney Sweeney’s Reaction To AE Ad Backlash
New Details Emerge About the AE Campaign Backlash The fashion campaign that placed Sydney Sweeney at the center of a social media firestorm continues to spark conversations across entertainment and advertising circles. In July, American Eagle’s marketing push featuring Sweeney drew sharp criticism, with some viewers arguing that the campaign’s messaging and visual style missed…
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Badfluence and World of Alidia: Inside the Rise and Fall of a Swedish NFT Project
What the Badfluence series uncovers The documentary Badfluence, a joint production by Svenska Dagbladet (SvD) and Podme, turns the spotlight on World of Alidia, a Swedish NFT project launched with grand promises in 2022 and dissolved a little over a year later. Through interviews, annual reports, invoices, and internal documents, the project’s arc is laid…