Tag: impersonation scams


  • Ten Brands Scammers Are Most Likely to Impersonate

    Ten Brands Scammers Are Most Likely to Impersonate

    Why impostor scams are so effective Impersonation scams rely on trust, urgency, and perceived authority. Scammers mimic familiar brands—think banks, social platforms, government agencies, and major retailers—because people are conditioned to respond quickly when a familiar name is involved. These attacks blend real-world concerns like account security, tax notices, and prize alerts with a veneer…

  • Ten Brands Scammers Are Most Likely to Impersonate: How to Spot and Stop It

    Ten Brands Scammers Are Most Likely to Impersonate: How to Spot and Stop It

    Why Impersonation Scams Are So Effective Impersonation scams work because they tap into trust and urgency. Bad actors impersonate familiar brands to create a sense of legitimacy, prompting quick actions like revealing confidential information or wiring money. The internet makes it easy for these fraudsters to spoof emails, texts, and even phone calls, exploiting people’s…