Tag: Ilios
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Battle of Pasta Brands: Melissa, Barilla, Makvel and Ilios
Introduction to the Pasta Market in Greece “Life is a combination of magic and pasta,” said Federico Fellini, and this magic is palpable within the Greek pasta market. The landscape is not only historic, with long-standing names in the industry, but also dynamic as brands continually refine their strategies to capture consumer loyalty. In this…
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The Pasta Battle: Melissa, Barilla, Makvel, and Ilios
The Changing Landscape of the Greek Pasta Market Pasta is more than just a dish; it’s a staple that has woven itself into the fabric of culinary traditions around the world. In Greece, brands like Melissa, Barilla, Makvel, and Ilios are not just manufacturers; they are part of a rich gastronomic history. As the market…