Tag: Hollywood campaigns
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Shakespeare in Love: How 1998 Oscar Campaigning Upended the Awards Landscape
Introduction: A Campaign That Changed Everything In 1998, Shakespeare in Love arrived with a clever blend of period romance, witty dialogue, and Hollywood strategy. The film, produced by Universal Pictures, became a watershed moment in Oscar campaigning, proving that a well-managed, character-driven story could compete against weightier biopics and prestige dramas. While it told a…
