Tag: Heritage Brand
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The French Rally to Save Duralex: A Glassmaker’s Moment of Public Support
Introduction: A Glassmaker’s Comeback Challenge When a household name like Duralex faces hard times, it isn’t just a corporate setback—it becomes a national conversation about heritage, manufacturing, and the French instinct to rally behind iconic brands. Duralex, famed for its impact-resistant, French-made glassware, has weathered market shifts, ownership changes, and production challenges. This month, a…
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Made Slow Puopolo Rebrand: Crafting Patience in Salumi
Puopolo’s Made Slow: A New Chapter in Handcrafted Salumi Puopolo, the family-owned artisan salumi maker, has unveiled a bold rebrand titled Made Slow, crafted in collaboration with 10 Feet Tall. The campaign, rolling out nationally across BVOD, digital, out-of-home, and retail channels, centers on a simple, enduring truth: perfection in salumi can’t be rushed. The…