Tag: government spokespeople
-
Spokespersons Urged to Highlight Institutions, Not Individual Leaders
Overview: Shifting the Emphasis from Leaders to Institutions In a recent address that has sparked nationwide discussions on public communications, Tanzania’s government spokespersons were urged to recalibrate their messaging. Chief Secretary Dr. Moses Kusiluka emphasized that the spotlight should fall on the work and effectiveness of government institutions rather than on individual leaders. This shift…
-
Spokespersons Urged to Prioritize Institutions Over Personal Branding in Tanzania’s Public Communications
Introduction: A Call for Institutional Focus in Public Communication In Dar es Salaam, a clear directive was issued to government spokespeople: shift the emphasis from promoting individual leaders to shining a spotlight on the work of the institutions they represent. On December 17, 2025, Chief Secretary Dr. Moses Kusiluka articulated a vision for more transparent,…