Tag: government campaigns
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UK Government Influencer Spend Exceeds £1 Million Since 2024, Sparking Debate Over Public Sector Messaging
Overview: Government Influencer Campaigns Reach Across Sectors New figures show that the UK government has spent more than £1 million on social media influencers since 2024 to promote a range of public service campaigns. The spending includes contracting hundreds of influencers to reach diverse audiences on topics from environmental policy to welfare reforms. This approach,…
