Tag: Go-to-Market
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DeepL Expands Global Leadership with New COO and CRO to Accelerate Growth
DeepL Announces Strategic Leadership Upgrades to Accelerate Global Growth DeepL, the Cologne-based global AI product and research company, has announced a pivotal leadership expansion aimed at accelerating its worldwide growth and strengthening its market position. The company appointed Gavin Mee as Chief Operating Officer (COO) and Detlef Krause as Chief Revenue Officer (CRO). The appointments…
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DeepL Appoints Gavin Mee as COO and Detlef Krause as CRO to Accelerate Global Growth
Overview DeepL, a leading global AI product and research company, announced a strategic leadership expansion aimed at accelerating its international growth. Gavin Mee has been named Chief Operating Officer (COO) and Detlef Krause has been appointed Chief Revenue Officer (CRO). Both executives bring deep experience from industry giants including Salesforce and ServiceNow, positioning DeepL to…
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Founders Ditch Social Ads: Taylor Swift Concerts & Prison Tablets
Rethinking GTM: From Social Ads to Real-World Triggers In this season of Build Mode, the focus is on go-to-market strategies that move beyond the usual playbook. Luna co-founder Jas Schembri-Stothart and Untapped Solutions, featured in a candid session with Startup Battlefield editor Isabelle Johannessen, share a case study in bold experimentation. Instead of pouring resources…
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Why these founders ditched social ads for Taylor Swift concerts and prison tablets
Introduction: Rethinking Go-to-Market in a crowded digital era In a season focused on go-to-market (GTM) lessons, Inside voices from startup veterans reveal a bold shift: abandoning traditional social ads in favor of high-impact, low-noise channels. The episode features Luna co-founder Jas Schembri-Stothart and Untapped Solutions, who argue that GTM success hinges on directly reaching people…
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Why These Founders Ditched Social Ads for Taylor Swift Concerts and Prison Tablets: GTM Lessons from Build Mode
Introduction: Rethinking go-to-market in a crowded startup landscape In a season focused on go-to-market (GTM) strategies, Build Mode dives into how founders have broken away from traditional social ads to pursue more memorable, tangible pathways. This episode centers on two distinct pivots by Luna and Untapped Solutions, highlighting how carefully chosen channels, when aligned with…