Tag: Future of AI
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AI may fatally wound web’s ad model, warns Tim Berners-Lee
Introducing a Wake-Up Call from the Web’s Creator Tim Berners-Lee, the inventor of the World Wide Web, has publicly warned that the multibillion-dollar advertising model powering the internet could “fall apart” as generative AI rises. His remarks come amid a broader industry rethink of how digital ads are bought, targeted, and measured in an era…
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Tim Berners-Lee Warns AI Could Undermine the Web’s Ad-Driven Model
AI’s Threat to the Web’s Advertising Backbone The inventor of the World Wide Web, Tim Berners-Lee, has warned that the rise of generative artificial intelligence could threaten the multibillion-dollar advertising model that underpins the internet’s economy. Speaking at the FT Future of AI Summit in London, Berners-Lee argued that if AI platforms begin delivering content…