Tag: Franchise Strategy
-
Kathleen Kennedy Steps Down as Lucasfilm President After 14 Years
Overview: A Definitive Turning Point for Lucasfilm Longtime Star Wars executive Kathleen Kennedy is stepping down as president of Lucasfilm after 14 years at the helm. Named by Star Wars creator George Lucas to guide the company, Kennedy has overseen a period of unprecedented expansion for one of Hollywood’s most valuable franchises. The move marks…
-
Kathleen Kennedy Departure Signals End of Lucasfilm Reboot Era
Kathleen Kennedy Steps Down After 14-Year Run at Lucasfilm In a landmark shift for the Star Wars universe, Kathleen Kennedy has announced her departure from Lucasfilm after 14 years as president. The move comes as the company navigates a pivotal transition period, with a slate of new projects and a renewed focus on expanding the…
-
Demon Slayer economics: how the anime juggernaut became a savior
Introduction: A monster in global markets The Demon Slayer phenomenon has never been just about thrilling battles and lush animation. It has evolved into a case study in how a single franchise can recalibrate the economics of anime for years to come. The Infinity Castle film, released in September, didn’t merely add another glossy chapter…