Tag: Football sponsorship
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Reebok Drops Israel National Team Kit Amid BDS Threats
Overview: Reebok Faces Pressure and Steps Back on Israel’s National Team Kit In a move that underscores the global reach of boycott campaigns, Reebok reportedly instructed its local distributor to stop outfitting the Israel national football team. The decision follows what many see as pressure linked to the Boycott, Divestment, Sanctions (BDS) movement. The Israeli…
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Reebok Withdraws Sponsorship of Israel National Team Amid BDS Threats
Background The international apparel giant Reebok, whose logo has historically appeared on Israel’s national team kits, is reported to have asked its local distributor to remove the brand from the uniforms. The move comes in the wake of threats associated with the BDS movement, and the Israel Football Association (IFA) confirmed the development. The situation…