Tag: film marketing
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Shakespeare in Love: How the 1998 Oscar Campaign Rewrote Award Season Playbooks
Introduction: A Quiet Campaign Turned Blockbuster Narrative In the overheated world of Oscar campaigns, few campaigns have left as lasting a mark on how studios pitch a film to voters as the 1998 push for Shakespeare in Love. The Miramax-distributed romance-fantasy-tinged drama, set in Elizabethan England and starring a luminous Gwyneth Paltrow, wasn’t just vying…
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Shakespeare in Love: How 1998 Oscar Campaigning Reimagined the Awards Race
Introduction: A Campaign That Changed the Oscars In 1998, Shakespeare in Love arrived at the Academy Awards with a strategy and cultural impact that felt novel for its time. Though the film wore its period romance and witty Shakespearean conceits on its sleeve, its success hinged as much on smart, modern campaigning as on its…